The other day I read a piece of news online, reporting a famous hard-liquore manufacturer in Shanxi province( Fen Jiu Group, to be exact) held an auction last week for their 20 bottles of liquor, made of part of their treasured stock said to have been brewed for around 60 years ( wow, that was the time when New China was founded!).With a floor price of RMB95,000, the concluded price of the first bottle finally sky-rocketed to 2.03M!Finally, all the 20 bottles had been auctioned with a total amount of nearly RMB35M！
What I could do was a bitter smile. For these past two or three years, China’s real estate market is having a serious fever and most people are waiting for its cool-down, only to see it soaring higher and higher. I am lucky to have bought my apartment in 2004 , just before the housing price was to flare up. Now, its estimated value has reached well over RMB2M, a good buy, eh?
Now, it suddenly comes to me that my apartment is just a little bit worthy of a bottle of liquor?
Ironically, it is the reality in China. The crazy price-hikes in the housing market have forced more and more people away from it, and they find it takes longer and longer for them to make their housing dreams come true. Many of colleagues said they would not consider buying an apartment within the coming one or two years because of the formidable prices.
And, it sounds no good when your apartment is worth a little more than a bottle of liquor.
The manufacturer has advertised their products in a special way, though it seems their stunt was just an opportunity for sensationalism. Because, it is said that the manufacturer has promised to repurchase the auctioned bottles if the buyers don’t want to keep it any more.